About Page
The history, people, and culture of Page Insurance.
Our Story
In 1998, Page Insurance was founded with a simple mission: to put the shopper’s needs first.
An agent with Allstate since the 70’s, Sid started the Page agency after being disillusioned with the way insurance was sold. He wanted to navigate and deliver his client’s options beyond just Allstate. But first and foremost, wanted to put his client’s needs first.
Since 1998, Sid and his sons, Ben & John, have recruited the best talent and leveraged the best technology to become the leading independent agency in Idaho. Page is not your average “brass and oak” agency but a forward thinking team of irreverent insurance experts that are totally crazy about finding the best deals.
Today, the Page team helps its clients (hopefully you!) shop and purchase insurance. This includes the initial delivery and ongoing service of personal and business policies & products.
Sid has traded in his 70’s bell-bottoms for regular 501’s, but he still has the same love of life and love for helping his clients- a passion that his Ben, John, and the entire team share.
Page over the years
A brief snapshot of our history.
1980-1997
Sid Page wanting to do more
While being pushed to be a high-pressure sales agent with Allstate, Sid Page dreamed of doing more for his clients and building a people-first organization.
1998
Founding and launch
Sid purchased a small Idaho agency with plans to expand offerings and reinvent how people shop, buy, and manage insurance. His sons joined as the team and office grew, and they rebrand to Page Insurance.
1999-2002
Proven client statisfaction and new market expansion
Page expands to cover auto, home, life insurance policies, but remains focused on curated offerings, and only working with the best insurance companies. Page vets each company based on their claims and coverage options, as well as their ability to quote, sell, and service policies at the lowest price possible.
Word of mouth leads to triple-digit growth, and Page grows to service Oregon, Wyoming, Utah (in addition to Idaho).
2003-2007
Proven client statisfaction and new market expansion
Sid purchased a small Idaho agency with plans to expand offerings and reinvent how people shop, buy, and manage insurance. His sons joined as the team and office grew, and they rebrand to Page Insurance.
Meet the Team
Insurance Experts
Most insurance providers can’t help you shop because they push products from one insurance company. Most agencies, in fact, are controlled by an insurance company.
Insurance Experts
Most insurance providers can’t help you shop because they push products from one insurance company. Most agencies, in fact, are controlled by an insurance company.
Insurance Experts
Most insurance providers can’t help you shop because they push products from one insurance company. Most agencies, in fact, are controlled by an insurance company.
Learn about the Page Difference
Discover how we’re empowering shoppers and innovating a smarter way to purchase.