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Uncovering Hidden Insurance Gems: Exclusive Products You Won’t Find Advertised

by | Feb 11, 2022

You might be surprised that some insurance products are not publicly advertised. With over 5,000 insurance companies in the United States and over 100 operating in Idaho and Utah alone, if you only call the big advertisers, you’re missing out on many potential insurance options. This blog post will reveal the reasons behind this and show you how these hidden gems can benefit you.

The Strategy Behind Non-Advertised Insurance Products 

There are two primary reasons certain insurance products are not advertised: 

Cost Savings: Advertising is expensive. By relying on word-of-mouth and a strong reputation, insurance companies can keep rates low and pass the savings on to their customers. Customers who choose non-advertised insurance products can save up to 25% on their premiums compared to those who only use big-name advertising companies. 

Niche Targeting: Some insurers focus on providing outstanding coverage for specific customer segments, resulting in better value and lower rates.

For example, one insurer we work with targets lower-risk states like Idaho and Utah and avoids high-risk individuals. This approach allows them to offer fantastic deals to those who meet their criteria and hear about them through word of mouth.

Specialized Products for Unique Needs 

Even if you don’t fit the criteria for one of these secret products, we have a wide range of insurers that cater to various situations, from young families in rental properties to homeowners with teen drivers.

With numerous niche products available in Idaho and Utah, we can find the perfect fit for you, regardless of whether it’s advertised.

A Peek at Some Hidden Insurance Products 

Here are some examples of lesser-known insurance products you can access through Page:

  • Homeowners with good/excellent credit and clean driving records seeking bundled policies.
  • Well-maintained second homes and cabins in urban or rural locations.
  • Recreational vehicles like ATVs, RVs, and boats in Idaho, Utah, or nearby states.
  • Classic cars not used as daily drivers.
  • High-value item protection, such as firearms and jewelry.
  • Coverage for at-home businesses not typically included in standard homeowners policies.
  • Insurance for restaurants in Idaho and Utah that don’t offer self-delivery.
  • Bars and saloons with a clean claims history.

The list is extensive, so the only way to know what’s available is to contact us.

Navigating the Trustworthiness of Lesser-Known Insurance Companies 

Some of these hidden gems may have less name familiarity because they don’t advertise much. Naturally, this can create questions about whether you can trust them. It’s important not to judge insurance companies solely by their ads or how familiar their name feels.

Independent agencies like Page have extensive experience with a wide range of insurance companies, which allows us to help you navigate the landscape and find reputable insurers that meet your needs. In addition, you can also check ratings and consumer watchdog groups like AM Best and others to gain more insight into the trustworthiness of an insurance company.

Don’t miss out on these hidden insurance products’ potential savings and benefits. Contact Page today to discover the perfect insurance options tailored to your needs.


John Page, President of Page Insurance, has been a driving force in the insurance industry since 1998. As a licensed agent in Property & Casualty, Life, and Health insurance, John has won numerous awards for agency management and works tirelessly to improve agency operations with the clients in mind. He is passionate about building and investing in the Page team of experts, ensuring they deliver top-notch service to clients. In his free time, John enjoys snowmobiling, gaming, reading, and traveling with his wife and three kids, who are the loves of his life. John is a big hockey fan who loves rooting for the local Idaho Falls hockey team.