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Starting a Business in Idaho, Utah, or Wyoming: Your Ultimate How-To Guide

Starting a business in Idaho, Utah, or Wyoming is an exciting and rewarding journey. With careful planning and preparation, you can increase your chances of success and pave the way for a thriving enterprise. This how-to guide provides you with a roadmap and resources to help you navigate starting a business in these states.

Create a Robust Business Plan

A strong business plan serves as the foundation for your venture. It helps you define your goals, strategies, and potential challenges and acts as a roadmap for growth. A comprehensive business plan includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategies, funding requirements, and financial projections. Resources like the U.S. Small Business Administration (SBA) offer templates and guidance to help you create a solid business plan.

Seek Professional Guidance

Successful entrepreneurs understand the importance of seeking professional guidance. As a business owner, you need to focus on your area of expertise and delegate other aspects of your business to professionals. Consult with bookkeepers, attorneys, and other experts to ensure your business is set up for success. These professionals can help you make informed decisions about your business structure, registration, taxes, etc.

Choose the Right Business Structure

Your business structure affects your legal liabilities, tax obligations, and operational flexibility. Common structures include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each structure has its advantages and disadvantages, so it’s important to carefully consider which is best for your specific situation. The SBA and SCORE websites provide resources and guidance on choosing the proper business structure.

Register Your Business

Once you’ve chosen your business structure, register your business with the appropriate state authorities. Each state has its own registration requirements, so follow the guidelines for Idaho, Utah, or Wyoming. The state government websites provide resources and guidance for business registration.

Register a business in Idaho:

Idaho Secretary of State – Business Entity Registration:

https://sos.idaho.gov/corp_ucc/

Register a business in Utah:

Utah Division of Corporations & Commercial Code – Business Entity Registration:

https://corporations.utah.gov/business/registration.html

Register a business in Wyoming:

Wyoming Secretary of State – Business Division:

https://sos.wyo.gov/Business/Default.aspx

Obtain an Employer Identification Number (EIN)

An EIN is a unique identifier the Internal Revenue Service (IRS) assigns to your business. It’s required for tax purposes, and you’ll need it when applying for business licenses and permits, opening bank accounts, and hiring employees. You can apply for an EIN online through the IRS website.

https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online

Secure Licenses and Permits

You may need various licenses and permits to operate legally, depending on your industry. These may include state and local licenses, professional licenses, and health and safety permits. The SBA website provides a comprehensive list of federal, state, and local licenses and permits and resources for obtaining them.

Establish Your Financial Infrastructure

It’s essential to keep your personal and business finances separate. Open a dedicated business bank account and consider obtaining a business credit card. Implement bookkeeping and accounting systems to track your income and expenses, and consider using financial management software like QuickBooks or Xero. The SBA and SCORE websites offer resources for setting up and managing your financial infrastructure.

Obtain Business Insurance

Business insurance is crucial to protect your assets, employees, and customers. Common types of insurance include general liability, property, workers’ compensation, and commercial auto insurance. For guidance on the best insurance coverage for your business, contact Page Insurance. We offer tailored insurance solutions for businesses in Idaho, Utah, and Wyoming.

Develop Your Brand Identity

Your brand is the face of your business and should reflect your company’s values, personality, and offerings. Create a memorable logo, choose your brand colors, and develop a consistent visual identity across all marketing materials. Resources like Canva and Fiverr can help you create professional and visually appealing branding elements.

Build a Strong Online Presence

In today’s digital age, having a strong online presence is essential for any business. Start by creating a user-friendly and mobile-responsive website. Platforms like Wix, Squarespace, and WordPress make building and managing a professional website easy without extensive technical knowledge. Next, establish your presence on social media platforms relevant to your target audience. Engage with your followers, share valuable content, and use social media advertising to reach potential customers.

Create Marketing and Sales Strategies

To drive growth, you need effective marketing and sales strategies. Identify your target audience, research competitors, and establish your unique selling proposition (USP). Develop a multi-channel marketing plan, including digital content, email, and traditional advertising. For sales, create a sales process that aligns with your target audience’s preferences and needs. The SBA and SCORE websites provide resources to help you develop and implement successful marketing and sales strategies.

Network and Join Professional Associations

Networking is crucial for business growth and success. Join local chambers of commerce, industry-specific associations, and networking groups to connect with other business owners, potential customers, and industry experts. These organizations can provide valuable support, resources, and insights to help your business thrive.

Stay Compliant with Tax and Legal Obligations

As a business owner, you must stay current with your tax and legal obligations. Ensure you file your business taxes on time, comply with employment laws, and renew your licenses and permits as required. Consult with your bookkeeper, accountant, and attorney to ensure your business remains compliant.

We’re Here for You

Starting a business in Idaho, Utah, or Wyoming is a challenging but rewarding experience. Following this comprehensive how-to guide, you’ll be well-equipped to navigate the process and set your business up for success. Remember, Page Insurance is here to help with all your insurance needs, ensuring your business is protected and allowing you to focus on what you do best.

 

Ben Page, a Business Development specialist with over 20 years in the insurance industry, is an expert in Property & Casualty, Life, Health, and Disability insurance. Ben is licensed in all 50 states and dedicated to empowering clients with insider knowledge and making insurance more accessible. Passionate about client-centric service, he has helped build several successful insurance agencies. Ben enjoys Jeeps, Rock and Roll, cheese, movies, and spending time with his wife, three kids, and their golden doodle when not working.

Starting a Construction Contracting Business in Idaho, Utah, or Wyoming: Your Ultimate How-To Guide

Embarking on starting a construction contracting business in Idaho, Utah, or Wyoming is exciting and challenging. This comprehensive how-to guide will walk you through the steps and best practices to set up a solid foundation for your new venture, ensuring you’re well-prepared for success.

Draft a Winning Business Plan:

A well-thought-out business plan is a blueprint for your construction contracting business. Outline your target market, niche, services, marketing strategy, budget, and financial projections. Set measurable goals to keep you focused and motivated.

Find a Trusted Bookkeeper:

Hiring a bookkeeper early in the process is essential. They can help you decide on the most suitable business structure, guide you through the registration process, and manage your finances, ensuring compliance with regulations and avoiding costly mistakes.

Choose the Right Business Structure:

With the guidance of your bookkeeper or a legal professional, determine the most suitable business structure for your needs, such as sole proprietorship, partnership, limited liability company (LLC), or corporation. The proper structure will depend on factors like liability protection and tax implications.

Register Your Business:

Register your business name and entity with the appropriate state agency in Idaho, Utah, or Wyoming.

Register a business in Idaho:

Idaho Secretary of State – Business Entity Registration:
https://sos.idaho.gov/corp_ucc/

Register a business in Utah:

Utah Division of Corporations & Commercial Code – Business Entity Registration:

https://corporations.utah.gov/business/registration.html

Register a business in Wyoming:

Wyoming Secretary of State – Business Division:
https://sos.wyo.gov/Business/Default.aspx

Obtain an Employer Identification Number (EIN):

Secure an EIN from the IRS, which is necessary for tax purposes and securing insurance.

https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online

Obtain Licenses and Permits:

Secure the required state contractor licenses and check with your local city or county government for additional permits. Some trades may require specialty licenses, such as electrical and plumbing.

Idaho:

Idaho Division of Building Safety – Contractor Licensing:

https://dbs.idaho.gov/licensing-continuing-education/licensing-registration/contractor-licensing/

Utah:

Utah Division of Occupational and Professional Licensing – Contractor License:

https://dopl.utah.gov/contractor/index.html

Wyoming:

While Wyoming does not have a state-level contractor license requirement, some cities and counties have their own licensing requirements. You will need to check with the local city or county government where you plan to operate for specific licensing requirements. 

For example:

City of Cheyenne Contractor Licensing:

https://www.cheyennecity.org/159/Contractor-Licensing

City of Casper Contractor Licensing:

https://www.casperwy.gov/businesses/contractor_licensing

Set Up Your Financial Infrastructure:

Open a business bank account and establish bookkeeping and accounting systems. Consult with a financial professional to ensure compliance with all financial regulations.

Secure Comprehensive Insurance Coverage:

Page Insurance offers a specialized program for construction contractors, including general liability, workers’ compensation, commercial auto, and builder’s risk insurance. Our program also provides convenient options for new businesses, allowing them to print their own certificates online and access professional liability coverage. Visit www.page.team/contractors for more information.

Develop a Strong Brand Identity:

Create a unique logo and branding strategy that sets you apart from the competition. Develop a website, establish a presence on social media, and design business cards and promotional materials to spread the word about your new business.

Network and Forge Relationships:

Join industry associations and local business groups to network with professionals and potential clients. Establish connections with suppliers, subcontractors, and other professionals in your industry for long-term success.

Prioritize Safety and Training:

Invest in employee safety training and develop a comprehensive safety program to protect your workers, minimize accidents, and reduce potential liability.

Stay Compliant with Regulations:

Regularly consult with your team of professionals to ensure that your business remains compliant with any changes in state and local regulations.

Consider Personal Insurance Needs:

As a business owner, don’t forget to address your personal insurance needs, such as personal auto, homeowners, and life insurance.

Go For It!

By following this how-to guide and relying on the expertise of professionals, you can confidently start your construction contracting business in Idaho, Utah, or Wyoming. Focus on your own expertise and assemble a team of experts to handle the other aspects of your business for the best chance of success. Good luck with your new venture!

Call-to-Action:

Ready to secure your construction contracting business’s future? Contact Page Insurance today for a comprehensive insurance program tailored to your unique needs. Visit www.page.team/contractors to get started.

 

Ben Page, a Business Development specialist with over 20 years in the insurance industry, is an expert in Property & Casualty, Life, Health, and Disability insurance. Ben is licensed in all 50 states and dedicated to empowering clients with insider knowledge and making insurance more accessible. Passionate about client-centric service, he has helped build several successful insurance agencies. Ben enjoys Jeeps, Rock and Roll, cheese, movies, and spending time with his wife, three kids, and their golden doodle when not working.

Simplify Your Insurance Needs with Page Insurance’s Comprehensive Construction Contractor Program

Construction contractors face unique risks and challenges that demand tailored insurance solutions. At Page Insurance, we understand the needs of construction contractors in Idaho, Utah, and Wyoming and have created a comprehensive insurance program that covers all aspects of your personal and professional life. From drywallers to electricians and plumbers to carpenters, our program is designed for a wide range of trades. You’ll benefit from competitive rates, expert advice, and unparalleled convenience by bundling your insurance needs with us.

The Complete Insurance Package for Construction Contractors:

Personal Insurance:

  1. Homeowners Insurance
  2. Personal Auto Insurance
  3. Life Insurance

Business Insurance:

  1. General Liability Insurance
  2. Commercial Auto Insurance
  3. Workers Compensation
  4. Builders Risk Insurance
  5. Tools and Equipment Coverage
  6. Professional Liability Insurance (included)

Our program offers a convenient option for brand-new businesses, which can be challenging to insure with many insurance companies. Some of the advantages include:

  1. The ability to print out their own certificates of insurance online
  2. Month-to-month coverage options with better long-term rates for those who maintain continuous coverage
  3. Professional liability coverage included, which is often not included with other companies
  4. An easy-to-use mobile app for policy management

In addition to insurance, we can also help contractors secure the bonds they need to operate their businesses.

Why Choose Page Insurance for Your Construction Contractor Business:

  1. Expertise in the construction industry and various trades
  2. Personalized service and tailored coverage for both personal and business needs
  3. Competitive rates and comprehensive coverage
  4. Streamlined insurance management, including personal and business policies

Our team of experts is committed to providing personalized service and tailored coverage for your construction contractor business. With our competitive rates, comprehensive coverage options, and streamlined insurance management, you can focus on running your business while we take care of your insurance needs.

We’re Here for You

If you’re a construction contractor in Idaho, Utah, or Wyoming, Page Insurance is here to simplify your insurance experience. Contact us today for a quote and discover how our comprehensive construction contractor program can protect your personal and professional assets while saving you time and money. Let Page Insurance be your trusted partner in safeguarding your construction business and future.

 

Ben Page, a Business Development specialist with over 20 years in the insurance industry, is an expert in Property & Casualty, Life, Health, and Disability insurance. Ben is licensed in all 50 states and dedicated to empowering clients with insider knowledge and making insurance more accessible. Passionate about client-centric service, he has helped build several successful insurance agencies. Ben enjoys Jeeps, Rock and Roll, cheese, movies, and spending time with his wife, three kids, and their golden doodle when not working.

Simplify Your Insurance Needs with Page Insurance’s Comprehensive Restaurant Owner Program

Owning a restaurant comes with its unique set of challenges, and having the right insurance in place is crucial for the success of your business. At Page Insurance, we understand the needs of restaurant owners in Idaho, Utah, and Wyoming, and we’ve created a comprehensive insurance program that covers all aspects of your personal and professional life. You’ll benefit from competitive rates, expert advice, and unparalleled convenience by bundling your insurance needs with us.

The Complete Insurance Package for Restaurant Owners:

  1. Home Insurance
  2. Auto Insurance
  3. Life Insurance
  4. Restaurant Package Policy
  5. Workers Compensation
  6. Commercial Auto Insurance (if needed)

Our program includes a variety of insurance providers to ensure you get the best price for the coverage you choose. This flexibility allows us to tailor your policies to your needs and budget. While many restaurants insure through the state fund, we can often find better deals with our participating insurance companies, ensuring you receive the best value for your coverage.

Important Coverages Often Overlooked:

  1. Non-owned and Hired Auto Liability
  2. Employment Practices Liability (EPL)
  3. Data Breach/Cyber Liability
  4. Food Contamination Coverage
  5. Business Interruption Insurance
  6. Liquor Liability Insurance (if applicable)

Benefits of Choosing Page Insurance’s Preferred Providers:

  1. Streamlined claims process
  2. Financial stability and a strong reputation
  3. Enhanced coverages and endorsements
  4. Bundling discounts and savings

Our preferred providers offer numerous benefits to restaurant owners, including a streamlined claims process, financial stability, enhanced coverages, and bundling discounts. By partnering with these providers, Page Insurance can help you secure comprehensive coverage at competitive rates.

Common Insurance Mistakes and How Page Insurance Helps Avoid Them:

  1. Underinsuring property and equipment
  2. Overlooking important coverages (e.g., EPL, Cyber Liability)
  3. Inadequate liability limits
  4. Failure to periodically review and update policies

At Page Insurance, we help restaurant owners avoid common insurance mistakes by conducting thorough assessments of their needs, educating them on essential coverages, and recommending appropriate liability limits. We also encourage regular policy reviews to ensure your coverage remains up to date as your business evolves.

Why Choose Page Insurance for Your Restaurant:

  1. Expertise in the restaurant industry
  2. Personalized service and tailored coverage
  3. Competitive rates and comprehensive coverage
  4. Streamlined insurance management

Our team of experts is committed to providing personalized service and tailored coverage for your restaurant. With our competitive rates, comprehensive coverage options, and streamlined insurance management, you can focus on running your business while we care for your insurance needs.

We’re Here for You.

If you’re a restaurant owner in Idaho, Utah, or Wyoming, Page Insurance is here to simplify your insurance experience. Contact us today for a quote and discover how our comprehensive restaurant owner program can protect your personal and professional assets while saving you time and money. Let Page Insurance be your trusted partner in safeguarding your restaurant and future.

 

Ben Page, a Business Development specialist with over 20 years in the insurance industry, is an expert in Property & Casualty, Life, Health, and Disability insurance. Ben is licensed in all 50 states and dedicated to empowering clients with insider knowledge and making insurance more accessible. Passionate about client-centric service, he has helped build several successful insurance agencies. Ben enjoys Jeeps, Rock and Roll, cheese, movies, and spending time with his wife, three kids, and their golden doodle when not working.

Protect Your Timeless Treasure: Page Insurance’s Classic Car Insurance Program

Classic cars are more than just vehicles; they’re cherished pieces of automotive history that require special care and protection. At Page Insurance, we understand the unique needs of classic car owners and are proud to offer an exceptional insurance program tailored specifically for these timeless treasures. Our classic car insurance program provides comprehensive coverage, peace of mind, and often more coverage for a lower premium than you can find elsewhere for your prized possession. And speaking of prized possessions, if there are any rich uncles out there, this author has a soft spot for classic Jeep CJ7s and would love to get their hands on a ’71 Cuda!

The Benefits of Page Insurance’s Classic Car Program:

Agreed Value Coverage:

Unlike standard car insurance, our classic car program offers agreed-value coverage. This means that in the event of a covered total loss, you’ll receive the full agreed-upon value of your classic car with no depreciation. We work closely with you to determine the true value of your vehicle, ensuring that you receive the proper compensation in case of a loss.

Flexible Usage:

We understand that classic cars are meant to be enjoyed, not just stored away. Our classic car insurance program offers flexible usage options, allowing you to drive your vehicle for pleasure, club events, and occasional everyday use without compromising your coverage.

Specialized Claims Handling:

Dealing with a claim involving a classic car can be complex. Our classic car program features a team of experienced claims handlers who understand the intricacies of these vehicles, ensuring a smooth claims process and prompt resolution.

Expert Repair Network:

In the unfortunate event of damage to your classic car, you’ll want to have it repaired by experts who know and appreciate these vehicles. Our classic car program offers access to a network of specialized repair facilities, ensuring your vehicle receives the best care possible.

Roadside Assistance:

Classic cars may sometimes require a little extra help on the road. That’s why our classic car insurance program includes roadside assistance, providing towing, flat tire assistance, battery jump-starts, and more whenever you need it.

Customizable Coverage:

We understand that every classic car is unique, and so are its insurance needs. Our program offers customizable coverage options, allowing you to tailor your policy to fit your specific requirements. Whether you need extra coverage for restoration work or protection for a growing collection, we’ve got you covered.

Competitive Rates:

At Page Insurance, we believe that insuring your classic car shouldn’t break the bank. Our classic car program offers competitive rates that take into account your vehicle’s unique characteristics and your personal driving history, ensuring that you receive the best possible coverage at a fair price.

We Are Here for You

Your classic car is a valuable and cherished possession that deserves the best protection available. Page Insurance’s classic car insurance program is designed to provide the coverage, support, and peace of mind that you need to enjoy your prized vehicle to the fullest. Whether it’s a beloved Jeep CJ7 or a Dream ’71 Cuda, our program has you covered. Contact us today to learn more about our program and how we can help safeguard your automotive treasure.

 

Ben Page, a Business Development specialist with over 20 years in the insurance industry, is an expert in Property & Casualty, Life, Health, and Disability insurance. Ben is licensed in all 50 states and dedicated to empowering clients with insider knowledge and making insurance more accessible. Passionate about client-centric service, he has helped build several successful insurance agencies. Ben enjoys Jeeps, Rock and Roll, cheese, movies, and spending time with his wife, three kids, and their golden doodle when not working.

Common Types of Insurance Policies

Insurance policies protect individuals, businesses, and assets from unforeseen events and accidents. However, with so many types of insurance policies available, it can be challenging to determine which policies are necessary and what coverage is required. We will explore the various types of insurance policies available in the USA and help you understand which policies may be right for you.

Personal Insurance

Personal insurance policies protect individuals and their assets from financial losses due to accidents or unforeseen events. Some of the most common personal insurance policies include:

  1. Auto Insurance
  1. Liability coverage – protects you from financial losses due to damages or injuries caused by you in an accident.
  2. Collision coverage – covers the cost of repairing or replacing your vehicle in case of an accident.
  3. Comprehensive coverage – covers damages caused by non-collision incidents, such as theft or natural disasters.
  4. Uninsured/underinsured motorist coverage – protects you from financial losses if you’re in an accident caused by a driver with insufficient insurance coverage.
  1. Homeowners Insurance
  1. Dwelling coverage – covers damages to your home’s structure caused by covered events.
  2. Personal property coverage – covers the cost of replacing personal property that is lost, stolen, or damaged.
  3. Personal liability coverage – protects you if someone is injured or their property is damaged while on your property.
  4. Additional living expenses coverage – covers temporary living expenses if you can’t live in your home due to a covered event.
  1. Renters Insurance
  1. Personal property coverage – covers the cost of replacing personal property that is lost, stolen, or damaged.
  2. Liability coverage – protects you if someone is injured or their property is damaged while on your rented property.
  3. Additional living expenses coverage – covers temporary living expenses if you cannot live in your rented property due to a covered event.
  1. Life Insurance
  1. Term life insurance – provides coverage for a set period.
  2. Whole life insurance – provides lifetime coverage and accumulates cash value over time.
  3. Universal life insurance – provides lifetime coverage and flexibility in premium payments and death benefits.
  1. Health Insurance
  1. Individual health plans – provide coverage for medical expenses for individuals.
  2. Employer-sponsored health plans – provides health insurance coverage for employees.
  3. Medicare – provides health insurance coverage for people over 65 or with specific disabilities.
  4. Medicaid – provides health insurance coverage for people with limited income and resources.
  1. Disability Insurance
  1. Short-term disability insurance – provides coverage for a limited time if you cannot work due to a covered illness or injury.
  2. Long-term disability insurance – provides coverage for an extended period if you can’t work due to a covered illness or injury.
  1. Long-Term Care Insurance
  2. Personal Umbrella Insurance – provides additional liability coverage beyond the limits of your other insurance policies.
  3. Landlord Insurance – provides coverage for property owners who rent their property to tenants.

Business Insurance

Business insurance policies protect businesses from financial losses due to unforeseen events or accidents. Some of the most common business insurance policies include:

  1. General Liability Insurance – protects businesses from financial losses due to claims of injury or property damage caused by their products, services, or operations.
  2. Professional Liability Insurance
  1. Errors and omissions insurance – protects businesses from financial losses due to claims of negligence or errors in their professional services.
  2. Directors and officers liability insurance – protects directors and officers of a company from financial losses due to lawsuits or legal actions taken against them.
  1. Commercial Property Insurance – protects businesses from financial losses due to damage or destruction of their property.
  2. Business Interruption Insurance – covers financial losses due to disruptions in business operations caused by covered events.
  3. Workers’ Compensation Insurance – provides coverage for employees who suffer work-related injuries or illnesses.
  4. Commercial Auto Insurance – provides coverage for vehicles used for business purposes.
  5. Cyber Liability Insurance – protects businesses from financial losses due to data breaches or cyber-attacks.
  6. Employment Practices Liability Insurance – protects businesses from financial losses due to claims of wrongful termination, discrimination, or harassment by employees.
  7. Product Liability Insurance – protects businesses from financial losses due to claims of injury or damage caused by their products.
  8. Business Owners Policy (BOP) – a package policy that combines several insurance policies, including property, liability, and business interruption insurance.
  9. Builder’s Risk Insurance – covers buildings under construction from damage or loss.
  10. Surety Bonds – provides financial protection to businesses or individuals entering a contract, ensuring they fulfill their obligations.
  11. Excess Liability Insurance (Commercial Umbrella Insurance) – provides additional liability coverage beyond the limits of your other insurance policies.

Specialty Insurance

Specialty insurance policies are designed to protect specific assets or situations. Some of the most common specialty insurance policies include:

  1. Flood Insurance – provides coverage for damages caused by floods.
  2. Earthquake Insurance – provides coverage for damages caused by earthquakes.
  3. Pet Insurance – provides coverage for veterinary expenses for pets.
  4. Travel Insurance – provides coverage for medical expenses, trip cancellations, or interruptions while traveling.
  5. Wedding Insurance – covers expenses related to wedding cancellations, postponements, or damages to wedding property.
  6. Event Insurance – covers events, such as concerts or festivals, from liability or property damage claims.
  7. Boat and Watercraft Insurance covers boats and watercraft from damages or liability claims.
  8. Recreational Vehicle Insurance
  1. Motorcycle insurance – provides coverage for motorcycles.
  2. ATV insurance – provides coverage for all-terrain vehicles.
  3. RV insurance covers recreational vehicles, such as motorhomes or trailers.

Your One-Stop Shop

Choosing the right insurance coverage can be overwhelming, but protecting yourself, your assets, and your business from financial losses is essential. Consulting with an insurance professional can help you navigate the various policy options and ensure you have the coverage you need. Page Insurance offers a range of insurance policies to meet your needs, including personal, business, and specialty insurance. Contact us today to learn more about how we can help protect you and your assets.

If you’re ready to explore options, click here.

 

Ben Page, a Business Development specialist with over 20 years in the insurance industry, is an expert in Property & Casualty, Life, Health, and Disability insurance. Ben is licensed in all 50 states and dedicated to empowering clients with insider knowledge and making insurance more accessible. Passionate about client-centric service, he has helped build several successful insurance agencies. Ben enjoys Jeeps, Rock and Roll, cheese, movies, and spending time with his wife, three kids, and their golden doodle when not working.